The Football Pools was and still is an iconic part of Liverpool's (UK) history.
Thousands upon thousands played the Football Pools which offered people a chance to win large sums of money by predicting the outcome of matches.
For nearly 100 years, playing the Football Pools has been a tradition for generations of families. So many remember their Nan or Grandad, Mum or Dad, waiting for the Saturday teatime scores, clutching their coupons and marking off their score draws, hoping to win big.
For nearly 100 years, playing the Football Pools has been a tradition for generations of families. So many remember their Nan or Grandad, Mum or Dad, waiting for the Saturday teatime scores, clutching their coupons and marking off their score draws, hoping to win big.
Now the game has resurfaced under a new company, The Pools, which
Collaborates with Reach PLC (publisher of Daily Mirror, Manchester Evening News, Daily Express) in order to reach nation-wide audience.
The brief has involved the ideation, concept creation and production of print, digital and motion graphics collateral for an array of national and international sport events (e.g. the Premier League and Cheltenham) for Reach PLC's publication titles.
The design approach abides by simplicity, albeit voguish and intelligible in order to stand out in the newspaper stand – as the following designs have been printed and distributed daily nation-wide.
